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Jennie Johnson

Jennie Johnson

Hugely passionate about improved outcomes for every child and frustrated with the one size fits all approach currently available, Jennie had a eureka moment in January 2021 and she had founded My First Five Years Ltd by the end of the week. Her latest venture is an educational platform and child development app to support and empower parents. The My First Five Years App gives parents unparalleled access to expert knowledge and timely advice to guide their child(ren) through the unique journey of their first five years. The My First Five Years App is a trusted “go to app” that parents can rely on, with ‘best in class’ technology, offering expert produced, scientifically informed, research backed information with genuine authenticity, providing parents what they need when they need it. Prior to My First Five Years, Jennie was the Founder and CEO of the multi-award winning Kids Allowed, when she was faced with Hobson’s choice whilst looking for childcare for her 2nd child. As popular with her colleagues as she was with mums and dads, in 2016, she was awarded an MBE for services to apprenticeships and in 2017, Jennie was awarded “CEO of the Year” (the first female to win) at the UK Private Business Awards. In 2019, Jennie won the prestigious title of “Business Woman of the Year”

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